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Google Marketing Tools

Google is a hugely powerful and popular search engine, but Google has built a host of tools for business owners and marketing managers too. Whether you’re trying to boost your SEO rankings, increase your conversion rates, fine-tune your user experience, track and manage your brand’s reputation, build and execute a manageable content calendar, or simplify your content creation process, Google has it all.

Please click on the options below to learn more about these features. Please ensure you tick/untick the selected feature(s) required

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and user behaviour on the website. Set up by the Webmaster to manage and analyze the website visitor data & usage behaviours.

Google AdWords

Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on cookies, keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.

Google Search Console (previously Google Webmaster Tools)

Google Search Console (previously Google Webmaster Tools) is a web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. It has tools that let webmasters:

Submit and check a sitemap.

Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site.

Monitor security to the site and approve the sites safety upon repair.

Google AdSense

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. In short, allowing Google to sell advertising (restrictions can apply) on your site on an non-permanent basis in an area of your site that you agree to. Google then receives payment from the company advertising and Google then pays you for this privilege.

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The right Website for your needs

We assume you have already identified and refined your needs and expectations from a site,  this important stage will greatly influence the type of site you will need and so will determine the cost and nature of its features. For example, if your site is an E-commerce website, it will be logical to expect it to handle purchases and orders. Whilst in a different type of site it will probably not be necessary. By selecting the type of site you need, we will guide you to a list of relevant features typically required to the type of site you intend to build. You will be asked to choose from the list and in case you forget any feature necessary, don't worry, you can always go back and choose the missing feature or a different site type altogether.

Dynamic Website
(Blog /Static Content or Business Website)

Newspaper Website or Informative Website

E-commerce Websites

Unique Website

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Content

Content can be quite varied and so you will need to establish how this is to be managed, from simply copying content from your existing website to the new site, to writing your own fresh content and inserting it yourself or writing it and having your web designer insert the content on your behalf, through to having your web designer have a copywriter create the content for you.All of the above will also vary in the amount of pages required.

I already have the content or I will prepare the content myself

I need a copywriter services

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I need a copywriter services

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What to do with the content

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1

It's okay, I will put the content on the website

I want you to do it for me

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I want you to do it for me

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E-Commerce Functionality

When setting up an e-Commerce site there are certain facilities you have to feature in order to ensure your site is equipped for online sales. Here are some of the important features such as a Product Search boxFeatured Products, Shopping Cart, Inventory Checker, Coupon Voucher and clear and precise Delivery Information all of which will contribute to a seamless user-friendly experience and boost repeat sales.






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Unique Website

Job Board

Business Directory

Q&A Website

Portfolio Websites


Online Communities

Coupon Website

Auction Websites

Knowledgebase / Wiki Websites


School or College

E-Learning web site

Event Websites

Forum


Booking Site

Membership Site

Classified Site

Customer Feedback/Support Site

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Is this a RTL language?


Most languages read from Left to Right (LTR) like English and French, but other languages read from Right to Left (RTL) like Arabic and Hebrew

Yes

No

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Do you need another language

Yes

No

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Preparing Website for SEO

40% of people abandon a website which takes more than 3 seconds to load. Google now counts website loading speed as a parameter in Search Engine Optimization.Understanding what SEO Preparation means; Website Speed Optimization is not merely adding a few codes. Not only does it optimize your website speed, but will also be able to inform you about good practices and possible enhancements that will give your visitors a positive experience and support your business goals. (SEO Preparation is not the same as SEO Services. For SEO Services, please use our FREE  SEO Calculator

In order to prepare your site for SEO there is a lot of hard work that is needed behind the scenes. Below are some examples of professional terminology often used during  site preparation. Please be aware that this service can be costly. (Enabling Website Page CachingEnabling Browser CachingEnabling GZip CompressionHTML, CSS & JS Minification, JS, CSS Manual Combining, Defer Parsing of Possible JavaScript Files Image Optimization, Scaling & Resizing using Kraken.io, Removal of Query StringsFixing Bad Requests, Configuring ETags Minimizing number of total requests, Database and Object Caching, Optimizing .htaccess or nginx.conf file Setting up a Content Delivery Network, Implementation of Server Level (Opcode) Caching for VPS/Dedicated Servers.)    Please select Yes for SEO site preparation or NO if this service is not required.


YES

NO

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Let’s talk about pages types

Nobody knows in advance the exact amount of content pages needed for your site, however, in order to assess the site’s cost, it is important to calculate the required amount of page types ("templates") needed. Some pages may use the same type of templates, for example, "About Us" and "News", on the other hand, the "Contact Us" page may be completely different and have its own structure and therefore it will need to be counted as an additional page type.Please note: the size in terms of content, even in very large content sites, may be small (in terms of 'the amount' of page types) if most pages are of the same structure, where as small content sites that could look different may require more page types.Commonly found in many websites are the following; Home Page, About Us, Contact Us, Portfolio, Our Team, Blog and Services (for example; in this case you would need to select the 7-12 Templates category.

                                                               Please select the number of page types needed for your website.

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Design

When designing your website you need to consider your design options bearing in mind what device you may be using.Does your site need to be viewed on mobile phones or tablets only? Perhaps, your site is for internal use only i.e. Intranet - where only employees get the use of the site? In this case, you will require a desktop version only. The other solution is Responsive - a modern day must have for all media options that is adaptable for use on a phone, PC, tablet or widescreen cinema. Even Google now punishes you for not having a fully responsive site and will lower your site’s SEO ranking. This option covers all bases and leaves no stone unturned, whoever may visit your site on whatever device!

Mobile

Desktop

Responsive

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Is a template site good enough for me?

The dominant trend currently is to build sites using ready-made templates instead of making over-creative unique sites. There are many reasons for this reduction in building time, saving development costs, standardization of concepts and easy implementation of tools and widgets, as well as lesser maintenance needs and less dependence on programmers and IT personnel to name but a few. Website template designs allows the owner to make quick changes to them, instead of a dedicated certain programmer. However, we are not suggesting that using a template site can substitute the use of dedicated sites in 100% of cases.

No

Yes

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Open Source Or Proprietary Software

An Open Source  system offers a more flexible and accessible approach to all users. In an effort to provide all programmers and developers worldwide a way to change and add code snippets.Closed-Code systems (Proprietary Software) in contrast, are usually developed by a commercial company, which exclusively holds the copyright and the ability to approve or make changes.Open Source systems are widely used today and have many representatives that have become fairly popular (e.g. Wordpress) where they offer a wide degree of flexibility that can fulfill almost every need of a site; the client owns the code and any ongoing costs such as; storage and additional developments.  This option is most suited to those who have an interest in owning the site fully and who have a reasonable budget for building the site.The use of a Proprietary System  is usually cheaper and faster in construction. However, ongoing costs such as storage or adding features are significantly higher in relation to Open Code Systems. In addition, some systems and products  may not meet specific requirements or may not provide the option to modify. This option would be relevant for those looking to rent on a monthly or annual basis and have a limited budget for the construction of a site.

Open Source

Custom Development ( Proprietary Software)

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CMS for Ecommerce

Wordpress

Joomla

Magento

Drupal

Not sure

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Database Integration

Database Integrations come in various forms and in basic terms is the integration between your website and another ERP or CRM system i.e. hotel reservations or inventories/stock control.Some websites like Blogging or Static Content, don't need database integration at all; whereas a Shipping Company or Cinema will definitely require this facility in order to track packages or book theatre tickets. Due to the vastly differing scales of Database Integration needed WebSiteBids are unable to provide you with an accurate costing for this element of your website build and so the total cost at the end of the calculator, will be for your website minus the amount of Database Integration required. This facility is simply to identify the level needed for Database Integration and to allow your web developer to build this into their cost proposal.

                                                                                    Do you need database integration?

YES

NO

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Static HTML/CSS Website or CMS

A static website means the files are loaded "as is" on the web server, whereas a content management system (CMS) is a web-based application that supports the creation and modification of digital content using a common user interface; thus usually supporting multiple users working in a collaborative environment. The main difference between the two is that the CMS allows the owner to self-manage and maintain all content independently and as frequently as needed.

Static HTML/CSS Website

Content Management System (CMS)

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Which CMS should you choose?

Choosing which system to use can be difficult, but it is an important choice to make. The most well-known and widely used open source content management system (CMS) platforms are: Wordpress ,Joomla, and Drupal. For most People/Business, Wordpress is the most easy to use of these three CMS tools.WordPress is the world’s most popular CMS.Today, over 40% of sites using CMS’s are using WordPress. In addition, over 60 millions websites are using WordPress which shows just how popular it is.If you are not Familiar with any of them, you'll want to choose WordPress

Wordpress

Joomla

Drupal

Not sure

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Last details

Do you know what you needs or a sketch? Drop files here.

HTML, CSS & JS Minification

JS, CSS Manual Combining

Defer Parsing of Possible JavaScript Files

Image Optimization, Scaling & Resizing using Kraken.io

Removal of Query Strings

Fixing Bad Requests

Configuring ETags

Minimizing number of total requests

Database and Object Caching

Optimizing .htaccess or nginx.conf file

Setting up a Content Delivery Network

Implementation of Server Level (Opcode) Caching for VPS/Dedicated Servers

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The final estimated price is :

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